World’s Favourite Christie
Agatha Christie Ltd
2015 was the 125th anniversary of Dame Agatha Christie. To celebrate her legacy Agatha Christie Ltd commissioned Play Nicely to design and develop a campaign site to find the world’s favourite Christie title. The site featured a shortlist of 25, each book had a page with a quote, synopsis, celebrity endorsement as well as a link to buy. After voting users were encouraged to ‘champion’ their favourite title by sharing on Facebook or Twitter.
The campaign launched in April 2015, the top 10 was announced a couple of months later followed by the announcement of the winning title – And Then There Were None – in September (the month of Christie’s birthday). In second place came Murder on the Orient Express and in third The Murder of Roger Ackroyd. More than 15,000 votes were counted from over 100 countries!
I proudly produced the campaign site, managing the design and development process as well as the client. Unfortunately ‘worldsfavouritechristie.com‘ is no longer online.