Peugeot New 108 in 3D
The ‘Peugeot New 108 in 3D’ app allows users to explore personalisation options for the new 108. Using the customisation tool users can choose a paint colour, theme and interior ambience. Users can also tap on hotpots to discover key features, revealing animations in 3D or Augmented Reality – using a print ad marker.
Working with Specialist – a content agency based in Bristol – Play Nicely Ltd designed and developed the app for Peugeot UK. The project required a quick turnaround and brought with it a few technical challenges due to the number of customisation options available. I was responsible for project managing the production, my role involved: planning the project, scheduling resource as well as app releases, prioritising developer task lists, reviewing internal builds to ensure client feedback was addressed, sending the client regular project updates and managing the project budget.
Due to the success of the app in the UK the Peugeot NL team requested a localised version which I also project managed.